Customers don’t just come and knock on your door asking for cleaning contracts.
Even if you are swimming in leads, that’s still not a guarantee they’ll become paying customers and request a contract.
Many small businesses are struggling to compete with big brands online. But that’s because they are trying to swim in their big ocean and are thinking way too globally.
What they need instead, is to narrow down their search and target locally, within their area.
So, if you own a cleaning business, here are a few ways that you can get it to the next level and land more cleaning contracts via local targeting.
How to Get More Cleaning Contracts Using Local Targeting?
Getting more cleaning contracts with local targeting sounds nice, but how do you do it?
Here are 5 ways how:
- Make Sure Your Google My Business Listing is Up to Date
Where many businesses fail is to provide enough information to customers looking for businesses like theirs.
Do you know what happens next?
Because of this, potential customers often miss these businesses, even in their area.
Google My Business, aka Google Places, is a must for any business or marketer focused on local SEO.
Utilizing Google My Business and creating a detailed Google Maps listing can make it much easier for customers in your specific area to find you.
- Take Advantage of Direct Mail
Direct mail, or sending promotional materials to your past, present or future customers, is today commonly considered outdated by digital marketers.
However, for a local brick-and-mortar business, DM still holds a lot of potential value.
In fact, 73% of American consumers would rather be contacted via DM than other channels (like email) because they can read it whenever they want.
Do you know what that means?
It means a huge opportunity to reach customers in real-time and schedule more appointments for cleaning contracts.
In other words, opportunities that your competitors may not be taking.
- Fine-Tune Your Facebook Ads
Facebook Ads allow you to fine-tune your advertisements based on your customers:
As you can see, Facebook Ads is a treasure trove for local businesses.
For example, you can target 35-50-year-old, English or French Canadian speaking men, from Toronto, Canada, or within a radius of 17-80km of that city.
And you can go much, much deeper than that targeting these ads!
- Take Advantage of Local SEO
Target keywords that are specific to your area or business.
For instance, if you have a cleaning business in East Side, Toronto, make sure the content on your website focuses on “East Side Cleaning Companies”.
This will attract many more customers from your area looking for local cleaners.
In other words, you’ll have a much easier time offering them cleaning contracts.
- Support or Participate in a Local Event in Your Neighborhood
Participating and sponsoring local events can get a lot of eyes on your business.
Whether you donate money in exchange for a referral, or team up with other businesses in your area to organize a local event, this simple tactic can get you in front of your local audience quickly and help you generate more cleaning contracts.
Ready to take your lead generation to the next level?